Statistics
Publications
8
Citations
1.2K
H-Index
8
Active since
2010
Affiliations
Tan Hoi Piew is an author at UCSI University specializing in consumer behavior, business, and marketing.
Publications per year
2010–2015
8
8
The Determinants of Consumers’ Attitude Towards Advertising
Kwek Choon Ling, Tan Hoi Piew, Teck Chai Lau · Canadian social science · 2010 · 139 citations · Full text
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