Concepedia

Farshad Maghnati

FM

Statistics

Publications

3

Citations

236

H-Index

3

Active since

2012

Affiliations

UCSI University(Current)

Farshad Maghnati is an author at UCSI University specializing in marketing management, customer experience management, and business.

ORCID

Publications per year

2012–2013

3

Publications

3

Evaluating the Impacts of Customer Experience on Purchase Intention

Amir Nasermoadeli, Kwek Choon Ling, Farshad Maghnati · International Journal of Business and Management · 2013 · 117 citations · Full text

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Exploring the Relationship between Experiential Marketing and Experiential Value in the Smartphone Industry

Farshad Maghnati, Kwek Choon Ling, Amir Nasermoadeli · International Business Research · 2012 · 68 citations · Full text

, , +12

Exploring the Relationship between Experiential Value and Usage Attitude towards Mobile Apps among the Smartphone Users

Farshad Maghnati, Kwek Choon Ling · International Journal of Business and Management · 2013 · 51 citations · Full text

, , +15

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