Concepedia

Lauren I. Labrecque

LI

Statistics

Publications

32

Citations

5K

H-Index

23

Active since

2009

Affiliations

University of Rhode Island(Current)

Loyola University Chicago

Suffolk University

Northern Illinois University

University of Massachusetts Amherst

Lauren I. Labrecque is an author at University of Rhode Island specializing in marketing, business, and marketing management.

Publications per year

2009–2025

32

Publications

32

Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

Lauren I. Labrecque · Journal of Interactive Marketing · 2014 · 886 citations

Business, Marketing, Marketing Management +16

Exciting red and competent blue: the importance of color in marketing

Lauren I. Labrecque, George R. Milne · Journal of the Academy of Marketing Science · 2011 · 704 citations

Business, Marketing, Marketing Management +12

Consumer Power: Evolution in the Digital Age

Lauren I. Labrecque, Jonas vor dem Esche, Charla Mathwick et al. · Journal of Interactive Marketing · 2013 · 632 citations

Social Sciences, Communication, Marketing +11

Online Personal Branding: Processes, Challenges, and Implications

Lauren I. Labrecque, Ereni Markos, George R. Milne · Journal of Interactive Marketing · 2010 · 480 citations · Full text

Business, Marketing, Marketing Management +12

The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions

Lauren I. Labrecque, Vanessa M. Patrick, George R. Milne · Psychology and Marketing · 2013 · 368 citations

Medicine, Marketing, Psychology +15

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