Exciting red and competent blue: the importance of color in marketing

Harvard business review

Journal of the American Dietetic Association · 1993 · 18.3K citations

Possessions and the Extended Self

Russell W. Belk · Journal of Consumer Research · 1988 · 8.7K citations

Social Sciences, Marketing, Psychology +14

Mood and memory.

Gordon H. Bower · American Psychologist · 1981 · 5K citations

Social Sciences, Behavioral Sciences, Psychology +17

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

Business, Marketing, Psychology +17

Mood and memory.

Gordon H. Bower · American Psychologist · 1981 · 4.1K citations