Concepedia

Jennifer Aaker

JA

Statistics

Publications

58

Citations

20.9K

H-Index

42

Active since

1991

Affiliations

Stanford University(Current)

University of California, Los Angeles

University of Minnesota

Kellogg's (Canada)

University of Pennsylvania

Jennifer Aaker is an author at Stanford University specializing in psychology, social sciences, and social psychology.

Publications per year

1991–2019

58

Publications

58

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

, , +17

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 3.9K citations

, , +17

Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.

Angela Y. Lee, Jennifer Aaker · Journal of Personality and Social Psychology · 2004 · 1.4K citations

, , +15

“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

Jennifer Aaker, Angela Y. Lee · Journal of Consumer Research · 2001 · 1.2K citations

, , +11

The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus.

Angela Y. Lee, Jennifer Aaker, Wendi L. Gardner · Journal of Personality and Social Psychology · 2000 · 961 citations

, , +15

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