Concepedia

Vanessa M. Patrick

VM

Statistics

Publications

45

Citations

3K

H-Index

28

Active since

2002

Affiliations

University of Houston(Current)

Boston College

University of Southern California

University of Georgia

Vanessa M. Patrick is an author at University of Houston specializing in marketing, management, and consumer research.

ORCID

Top concepts

Publications per year

2002–2025

45

Publications

45

The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions

Lauren I. Labrecque, Vanessa M. Patrick, George R. Milne · Psychology and Marketing · 2013 · 362 citations

The broad embrace of luxury: Hedonic potential as a driver of brand extendibility

Henrik Hagtvedt, Vanessa M. Patrick · Journal of Consumer Psychology · 2009 · 301 citations

Art for reward's sake: Visual art recruits the ventral striatum

Simon Lacey, Henrik Hagtvedt, Vanessa M. Patrick et al. · NeuroImage · 2010 · 223 citations

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Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal

Alexander Fedorikhin, Vanessa M. Patrick · Journal of Consumer Research · 2010 · 183 citations

Designing for All: Consumer Response to Inclusive Design

Vanessa M. Patrick, Candice R. Hollenbeck · Journal of Consumer Psychology · 2021 · 137 citations

1–5 of 45