Candice R. Hollenbeck

Consumers' use of brands to reflect their actual and ideal selves on Facebook

Candice R. Hollenbeck, Andrew M. Kaikati · International Journal of Research in Marketing · 2012 · 318 citations

Social Media, Consumer Culture, Brand Equity +13

Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

Candice R. Hollenbeck, Cara Peters, George M. Zinkhan · Journal of Retailing · 2008 · 190 citations

Marketing, Brand Perception, Culture +13

Consumer Activism on the Internet: The Role of Anti-brand Communities

Candice R. Hollenbeck, George M. Zinkhan · ACR North American Advances · 2006 · 186 citations

Digital Marketing, Online Anti-brand Communities, Consumer Research +24

Anti‐brand communities, negotiation of brand meaning, and the learning process: The case of Wal‐Mart

Candice R. Hollenbeck, George M. Zinkhan · Consumption Markets & Culture · 2010 · 148 citations

Brand Strategy, Education, Social Practice +24

An Exploratory Investigation of Consumers' Perceptions of Wireless Advertising

Cara Peters, Christie H. Amato, Candice R. Hollenbeck · Journal of Advertising · 2007 · 143 citations

Advertising, Mobile Marketing, Digital Marketing +15