Candice R. Hollenbeck

Author

University of Georgia ORCID

Also Known As

Candice Hollenbeck, Candice R. Hollenbeck

Publications

1.5K

Citations

H-Index

Concepts

All Affiliations

University of Georgia Winthrop University University of Seoul University of Houston

About

Candice R. Hollenbeck is an author at University of Georgia specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	11	11	1.1K
2	Arts	5	5	564
3	Business	3	3	173
4	Education	3	3	235
5	Social Sciences	3	3	111

Candice R. Hollenbeck

Publications

1.5K

Citations

H-Index

Page 1

	Year	Citations
Consumers' use of brands to reflect their actual and ideal selves on Facebook Candice R. Hollenbeck, Andrew M. Kaikati International Journal of Research in Marketing Social MediaConsumer CultureBrand EquityDigital MarketingAdvertising	2012	318
Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study Candice R. Hollenbeck, Cara Peters, George M. Zinkhan Journal of Retailing MarketingBrand PerceptionCultureDestination MarketingAdvertising	2008	190
Consumer Activism on the Internet: The Role of Anti-brand Communities Candice R. Hollenbeck, George M. Zinkhan ACR North American Advances Digital MarketingOnline Anti-brand CommunitiesConsumer ResearchBrand StrategyCustomer Community	2006	186
Anti‐brand communities, negotiation of brand meaning, and the learning process: The case of Wal‐Mart Candice R. Hollenbeck, George M. Zinkhan Consumption Markets & Culture Brand StrategyEducationSocial PracticePopular CultureActivism	2010	148
An Exploratory Investigation of Consumers' Perceptions of Wireless Advertising Cara Peters, Christie H. Amato, Candice R. Hollenbeck Journal of Advertising AdvertisingMobile MarketingDigital MarketingInteractive MarketingTargeted Advertising	2007	143
Designing for All: Consumer Response to Inclusive Design Vanessa M. Patrick, Candice R. Hollenbeck Journal of Consumer Psychology	2021	137
Are contextual advertisements effective? Kwang Yeun Chun, Ji Hee Song, Candice R. Hollenbeck, International Journal of Advertising	2014	58
Gift giving: A community paradigm Candice R. Hollenbeck, Cara Peters, George M. Zinkhan Psychology and Marketing Digital MarketingConsumer ResearchSocial InfluenceOnline Customer BehaviorBuying Behavior	2006	56
Distance Learning Trends and Benchmarks: Lessons from an Online MBA Program Candice R. Hollenbeck, George M. Zinkhan, Warren A. French Marketing Education Review Distance LearningLearning Management SystemE-learningTeachingEducation	2005	47
Enhancing Student Learning in Marketing Courses Candice R. Hollenbeck, Charlotte H. Mason, Ji Hee Song Journal of Marketing Education Learning Management SystemE-learningPedagogyMarketing StudentsDesign	2011	40

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