Publication | Closed Access
Consumers' use of brands to reflect their actual and ideal selves on Facebook
318
Citations
60
References
2012
Year
Social MediaConsumer CultureBrand EquityDigital MarketingAdvertisingPersonal BrandingInteractive MarketingManagementConsumer ResearchConsumer BehaviorSocial Medium MarketingBrand AwarenessCommunicationArtsMarketingIdeal Selves
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