Andrew M. Kaikati

Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts

Carlos J. Torelli, Alokparna Basu Monga, Andrew M. Kaikati · Journal of Consumer Research · 2012 · 365 citations

Consumers' use of brands to reflect their actual and ideal selves on Facebook

Candice R. Hollenbeck, Andrew M. Kaikati · International Journal of Research in Marketing · 2012 · 318 citations

Social Media, Consumer Culture, Brand Equity +13

Conforming conservatives: How salient social identities can increase donations

Andrew M. Kaikati, Carlos J. Torelli, Karen Page Winterich et al. · Journal of Consumer Psychology · 2017 · 90 citations

A rose by any other name: rebranding campaigns that work

Jack G. Kaikati, Andrew M. Kaikati · Journal of Business Strategy · 2003 · 69 citations

Rebranding Boom, Brand Strategy, Rebranding Campaign +19

Stealth Marketing: How to Reach Consumers Surreptitiously

Andrew M. Kaikati, Jack G. Kaikati · California Management Review · 2004 · 45 citations

Peer Group Recommendation, Advertising, Digital Marketing +15