Jack G. Kaikati

Celebrity Advertising

Jack G. Kaikati · International Journal of Advertising · 1987 · 206 citations

Business, Communication, Marketing +17

A rose by any other name: rebranding campaigns that work

Jack G. Kaikati, Andrew M. Kaikati · Journal of Business Strategy · 2003 · 69 citations

Business, Strategic Management, Strategy +16

American Bribery Legislation: An Obstacle to International Marketing

Jack G. Kaikati, Wayne A. Label · Journal of Marketing · 1980 · 63 citations

Law, International Business, Marketing +17

The Price of International Business Morality: Twenty Years Under The Foreign Corrupt Practices Act

Jack G. Kaikati, George M. Sullivan, John Virgo et al. · Journal of Business Ethics · 2000 · 46 citations

Business, International Business, International Law +14

Stealth Marketing: How to Reach Consumers Surreptitiously

Andrew M. Kaikati, Jack G. Kaikati · California Management Review · 2004 · 45 citations

Business, Marketing, Marketing Management +9