Concepedia

Jack G. Kaikati

JG

Statistics

Publications

13

Citations

616

H-Index

13

Active since

1976

Affiliations

Southern Illinois University Edwardsville(Current)

Washington University in St. Louis

Jack G. Kaikati is an author at Southern Illinois University Edwardsville specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementAdvertisingLawEconomicsBrand StrategyBrand AwarenessGlobal StrategyConsumer Research

Publications per year

1976–2013

13

Publications

13

Celebrity Advertising

Jack G. Kaikati · International Journal of Advertising · 1987 · 204 citations

Marketing, Ftc Guidelines, Current Boom +12

A rose by any other name: rebranding campaigns that work

Jack G. Kaikati, Andrew M. Kaikati · Journal of Business Strategy · 2003 · 69 citations

Rebranding Boom, Brand Strategy, Rebranding Campaign +19

American Bribery Legislation: An Obstacle to International Marketing

Jack G. Kaikati, Wayne A. Label · Journal of Marketing · 1980 · 63 citations

Business Law, International Marketing, Law +18

The Price of International Business Morality: Twenty Years Under The Foreign Corrupt Practices Act

Jack G. Kaikati, George M. Sullivan, John Virgo et al. · Journal of Business Ethics · 2000 · 46 citations

Stealth Marketing: How to Reach Consumers Surreptitiously

Andrew M. Kaikati, Jack G. Kaikati · California Management Review · 2004 · 45 citations

Peer Group Recommendation, Advertising, Digital Marketing +15

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