Concepedia

Cara Peters

CP

24

Publications

1.3K

Citations

18

H-Index

2003

Active since

Affiliations

Winthrop University(Current)

University of North Carolina at Charlotte

University of Georgia

College of Business Administration

Cara Peters is an author at Winthrop University specializing in consumer research, marketing, and management.

Top concepts

Consumer ResearchMarketingManagementConsumer BehaviorCultureBrandingConsumer CultureInteractive MarketingEducationBrand Strategy

Publications per year

2003–2018

24

Publications

24

Web Accessibility Theory and Practice: An Introduction for University Faculty

David A. Bradbard, Cara Peters · The Journal of Educators Online · 2010 · 229 citations · Full text

E-learning, Higher Instructor Immediacy, Disability +23

Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

Candice R. Hollenbeck, Cara Peters, George M. Zinkhan · Journal of Retailing · 2008 · 190 citations

Marketing, Brand Perception, Culture +13

An Exploratory Investigation of Consumers' Perceptions of Wireless Advertising

Cara Peters, Christie H. Amato, Candice R. Hollenbeck · Journal of Advertising · 2007 · 143 citations

Advertising, Mobile Marketing, Digital Marketing +15

An exploratory investigation of the virtual community MySpace.com

Jane Boyd Thomas, Cara Peters, Holly Tolson · Journal of Fashion Marketing and Management · 2007 · 67 citations

Engineering, Digital Marketing, Consumer Research +31

An exploratory investigation of Black Friday consumption rituals

Jane Boyd Thomas, Cara Peters · International Journal of Retail & Distribution Management · 2011 · 62 citations

Consumer Study, Consumer Research, Education +19

Rows per page

1–5 of 24