Ereni Markos

Online Personal Branding: Processes, Challenges, and Implications

Lauren I. Labrecque, Ereni Markos, George R. Milne · Journal of Interactive Marketing · 2010 · 464 citations · Full text

Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing

George R. Milne, George Pettinico, Fatima M. Hajjat et al. · Journal of Consumer Affairs · 2016 · 167 citations

Behavioral Decision Making, Privacy Risk Assessment, Consumer Research +24

Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products

Dipayan Biswas, Lauren I. Labrecque, Donald R. Lehmann et al. · Journal of Marketing · 2013 · 126 citations · Full text

Behavioral Decision Making, Consumer Study, Consumer Research +26

Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil

Ereni Markos, George R. Milne, James W. Peltier · Journal of Public Policy & Marketing · 2017 · 113 citations

Information Continua, Consumer Uncertainty, Perceived Sensitivity +23

A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information

Ereni Markos, Lauren I. Labrecque, George R. Milne · Journal of Interactive Marketing · 2018 · 61 citations