Concepedia

George Pettinico

GP

Statistics

Publications

2

Citations

199

H-Index

2

Active since

2016

Affiliations

University of Massachusetts Amherst(Current)

George Pettinico is an author at University of Massachusetts Amherst specializing in consumer research, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchArtsTrustMotivationPsychologyGoal SettingSocial Media

Publications per year

2016–2017

2

Publications

2

Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing

George R. Milne, George Pettinico, Fatima M. Hajjat et al. · Journal of Consumer Affairs · 2016 · 167 citations

Behavioral Decision Making, Privacy Risk Assessment, Consumer Research +24

Living by the numbers: understanding the “quantification effect”

George Pettinico, George R. Milne · Journal of Consumer Marketing · 2017 · 32 citations

Consumer Motivation, Consumer Research, Goal Setting +23

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