Concepedia

Dipayan Biswas

DB

39

Publications

3.1K

Citations

25

H-Index

2002

Active since

Affiliations

University of South Florida(Current)

Bentley University

Portland State University

University of California, Irvine

Louisiana State University

Dipayan Biswas is an author at University of South Florida specializing in marketing, consumer behavior, and management.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorBehavioral ScienceConsumer Decision MakingBehavioral EconomicsHealthBusinessPsychology

Publications per year

2002–2023

39

Publications

39

The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation

Dipayan Biswas, Abhijit Biswas, Neel Das · Journal of Advertising · 2006 · 369 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +21

The diagnostic role of signals in the context of perceived risks in online shopping: Do signals matter more on the Web?

Dipayan Biswas, Abhijit Biswas · Journal of Interactive Marketing · 2004 · 293 citations

Transfer Learning Based Plant Diseases Detection Using ResNet50

Ishrat Zahan Mukti, Dipayan Biswas · 2019 4th International Conference on Electrical Information and Communication Technology (EICT) · 2019 · 269 citations

Image Classification, Deep Neural Networks, Machine Vision +15

Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales

Dipayan Biswas, Kaisa Lund, Courtney Szocs · Journal of the Academy of Marketing Science · 2018 · 248 citations

Food Choice, Ambient Music, Food Marketing +10

Shining Light on Atmospherics: How Ambient Light Influences Food Choices

Dipayan Biswas, Courtney Szocs, Roger Chacko et al. · Journal of Marketing Research · 2016 · 179 citations

Customer Satisfaction, Consumer Study, Consumer Research +23

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