Concepedia
Statistics
Publications
7
Citations
691
H-Index
Active since
2006
Affiliations
Appalachian State University(Current)
Walker (United States)
Wayne State University
Neel Das is an author at Appalachian State University specializing in marketing, marketing management, and cause-related marketing.
Publications per year
2006–2021
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
Dipayan Biswas, Abhijit Biswas, Neel Das · Journal of Advertising · 2006 · 375 citations
Social Sciences, Marketing, Marketing Management +14
The Differential Effects Of Celebrity And Expert Endorsements On Consumer Risk Perceptions
Neel Das · NC Digital Online Collection of Knowledge and Scholarship (The University of North Carolina at Greensboro) · 2019 · 121 citations · Full text
Social Sciences, Marketing, Marketing Management +11
How product–cause fit and donation quantifier interact in cause-related marketing (CRM) settings: evidence of the cue congruency effect
Neel Das, Abhijit Guha, Abhijit Biswas et al. · Marketing Letters · 2014 · 67 citations · Full text
Management, Marketing, Marketing Management +14
Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials
Lubna Nafees, Eva M. Hyatt, Lawrence L. Garber et al. · Food Quality and Preference · 2021 · 57 citations
Agriculture, Agricultural Economics, Marketing +15
Thinking about Fit and Donation Format in Cause Marketing: The Effects of Need for Cognition
Anthony H. Kerr, Neel Das · The Journal of Marketing Theory and Practice · 2013 · 35 citations · Full text
Business, Marketing, Marketing Management +13
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