Concepedia

Lawrence L. Garber

LL

17

Publications

829

Citations

14

H-Index

1995

Active since

Affiliations

Appalachian State University(Current)

Elon University

Walker (United States)

University of Auckland

Institute of Management Technology

Lawrence L. Garber is an author at Appalachian State University specializing in marketing, consumer research, and management.

Top concepts

Publications per year

1995–2021

17

Publications

17

The Effects of Food Color on Perceived Flavor

Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr · The Journal of Marketing Theory and Practice · 2000 · 224 citations

Measuring consumer response to food products

Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr · Food Quality and Preference · 2002 · 145 citations

, , +8

Placing Food Color Experimentation into a Valid Consumer Context

Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr · Journal of Food Products Marketing · 2001 · 76 citations

, , +15

The Package Appearance in Choice

Lawrence L. Garber · ACR North American Advances · 1995 · 63 citations

, , +3

Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials

Lubna Nafees, Eva M. Hyatt, Lawrence L. Garber et al. · Food Quality and Preference · 2021 · 54 citations

, , +12

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