Lawrence L. Garber - Concepedia

Author

Lawrence L. Garber

Also Known As

Garber, Lawrence L., LAWRENCE L. GARBER, Lawrence Garber, Lawrence L Garber, Lawrence L. Garber, Lawrence L. Garber Jr., Lawrence L. Garber,, Lawrence L. Garber, Jr

Publications

908

Citations

H-Index

Concepts

All Affiliations

Appalachian State University Elon University Walker (United States)University of Auckland Institute of Management Technology

About

Lawrence L. Garber is an author at Appalachian State University specializing in marketing, consumer research, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	5	5	128
2	Health Sciences	5	5	308
3	Arts	1	1	20
4	Education	1	1	17
5	Engineering	1	1	32

Lawrence L. Garber

Publications

829

Citations

H-Index

Page 1

	Year	Citations
The Effects of Food Color on Perceived Flavor Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr The Journal of Marketing Theory and Practice	2000	224
Measuring consumer response to food products Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr Food Quality and Preference Food ChoiceCustomer SatisfactionFood MarketingManagementConsumer Research	2002	145
Placing Food Color Experimentation into a Valid Consumer Context Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr Journal of Food Products Marketing Food ChoiceNutritionFood AcceptabilityFood MarketingBehavioral Sciences	2001	76
The Package Appearance in Choice Lawrence L. Garber ACR North American Advances Package DesignDesignPackage AppearanceSoftware VersioningSoftware Repository	1995	63
Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials Lubna Nafees, Eva M. Hyatt, Lawrence L. Garber, Food Quality and Preference Food ChoiceNutritionCultureFood MarketingExploratory Study	2021	54
A method for the selection of appropriate business-to-business integrated marketing communications mixes Lawrence L. Garber, Michael J. Dotson Journal of Marketing Communications Marketing AnalyticsCustomer SatisfactionDigital MarketingConsumer MarketingInteractive Marketing	2002	46
Gender differences in learning preferences among participants of serious business games Lawrence L. Garber, Eva M. Hyatt, Ünal Ö. Boya The International Journal of Management Education Gendered PerceptionBehavioral SciencesBehavioral Decision MakingGender StudiesGame Theory	2017	37
The Effect of Package Shape on Apparent Volume: An Exploratory Study with Implications for Package Design Lawrence L. Garber, Eva M. Hyatt, Ünal Ö. Boya The Journal of Marketing Theory and Practice Volume PerceptionShape TypeEngineeringStatistical Shape AnalysisShape Analysis	2009	32
Reply to commentaries on Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr Food Quality and Preference Discourse AnalysisConversation AnalysisArgumentation AnalysisSocial Criticism	2002	23
Does Visual Package Clutter Obscure the Communicabilty of Food Package Shape? Lawrence L. Garber, Eva M. Hyatt, Ünal Ö. Boya Journal of Food Products Marketing Food PackagingAgricultural EconomicsConsumer ResearchFood Package ShapePackage Shape Type	2008	22

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