Concepedia

Lubna Nafees

LN

11

Publications

486

Citations

11

H-Index

2014

Active since

Affiliations

Appalachian State University(Current)

Walker (United States)

Elon University

Institute of Management Technology

Brock University

Lubna Nafees is an author at Appalachian State University specializing in business, education, and management.

Top concepts

BusinessEducationMarketingManagementConsumer ResearchHealthCultureNutritionFood ChoiceSustainability

Publications per year

2014–2022

11

Publications

11

Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility

Lubna Nafees, Christy M. Cook, Atanas Nik Nikolov et al. · Digital Business · 2021 · 161 citations · Full text

Simulation as a pedagogical tool: Measurement of impact on perceived effective learning

Shalini Rahul Tiwari, Lubna Nafees, Omkumar Krishnan · The International Journal of Management Education · 2014 · 78 citations

Instructional Design, Teacher Education, Perceived Effective Learning +9

Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials

Lubna Nafees, Eva M. Hyatt, Lawrence L. Garber et al. · Food Quality and Preference · 2021 · 54 citations

Food Choice, Nutrition, Culture +12

Collaborative Consumption Usage in the US and India: An Exploratory Study

Pia A. Albinsson, B. Yasanthi Perera, Lubna Nafees et al. · The Journal of Marketing Theory and Practice · 2019 · 49 citations

Exploratory Study, Consumer Study, Consumer Research +17

The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility

Lubna Nafees, Christy M. Cook, James E. Stoddard · DigitalCommons - Kennesaw State University (Kennesaw State University) · 2020 · 29 citations · Full text

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