Concepedia

Christy M. Cook

CM

Statistics

Publications

2

Citations

196

H-Index

2

Active since

2020

Affiliations

Walker (United States)(Current)

Christy M. Cook is an author at Walker (United States) specializing in brand associations, influencer marketing, and brand management.

Publications per year

2020–2021

2

Publications

2

Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility

Lubna Nafees, Christy M. Cook, Atanas Nik Nikolov et al. · Digital Business · 2021 · 167 citations · Full text

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The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility

Lubna Nafees, Christy M. Cook, James E. Stoddard · DigitalCommons - Kennesaw State University (Kennesaw State University) · 2020 · 29 citations · Full text

, , +12

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