Concepedia

Atanas Nik Nikolov

AN

Statistics

Publications

6

Citations

436

H-Index

6

Active since

2019

Affiliations

Appalachian State University(Current)

Walker (United States)

Missouri State University

Atanas Nik Nikolov is an author at Appalachian State University specializing in business strategy, corporate governance, and management.

ORCID

Top concepts

Publications per year

2019–2023

6

Publications

6

The impact of voluntary sustainability reporting on firm value: Insights from signaling theory

Wesley Friske, Seth A. Hoelscher, Atanas Nik Nikolov · Journal of the Academy of Marketing Science · 2022 · 174 citations

, , +11

Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility

Lubna Nafees, Christy M. Cook, Atanas Nik Nikolov et al. · Digital Business · 2021 · 161 citations · Full text

Marketing experience of CEOs and corporate social performance

Saeed Janani, Ranjit M. Christopher, Atanas Nik Nikolov et al. · Journal of the Academy of Marketing Science · 2022 · 53 citations

, , +5

CSR reporting practices: an integrative model and analysis

Wesley Friske, Atanas Nik Nikolov, Phi Hoang · The Journal of Marketing Theory and Practice · 2019 · 23 citations

, , +16

I WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS’ MISCONCEPTIONS OF THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES

Yang He, Joe F. Alexander, Atanas Nik Nikolov et al. · Marketing Education Review · 2022 · 13 citations

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