Todd Morgan

SME response to major exogenous shocks: The bright and dark sides of business model pivoting

Todd Morgan, Sergey Anokhin, Laurel F. Ofstein et al. · International Small Business Journal Researching Entrepreneurship · 2020 · 166 citations · Full text

Arbitrage Opportunities, Economic Fluctuation, Industrial Organization +18

The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective

Todd Morgan, Sergey Anokhin, Andrey Kretinin et al. · International Small Business Journal Researching Entrepreneurship · 2014 · 125 citations

Consumer-driven Product Development, Dark Side, Entrepreneurial Innovation +14

Customer participation and new product performance: Towards the understanding of the mechanisms and key contingencies

Todd Morgan, Michael Obal, Sergey Anokhin · Research Policy · 2018 · 123 citations

Key Contingencies, Customer Satisfaction, Consumer-driven Product Development +11

The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies

Todd Morgan, Sergey Anokhin · Journal of Business Research · 2019 · 110 citations

Studying Firm, Management, Business +9

New service development by manufacturing firms: Effects of customer participation under environmental contingencies

Todd Morgan, Sergey Anokhin, Joakim Wincent · Journal of Business Research · 2019 · 56 citations

Customer Satisfaction, Service Research, Service Study +10