Eva M. Hyatt - Concepedia

Author

Eva M. Hyatt

Appalachian State University

Also Known As

Boya, Ünal Ö., EVA M. HYATT, Eva Hyatt, Eva M Hyatt, Eva M. Hyatt

Publications

1.9K

Citations

H-Index

135

Concepts

All Affiliations

Appalachian State University Walker (United States)Elon University University of Auckland University of North Carolina at Chapel Hill

About

Eva M. Hyatt is an author at Appalachian State University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Health Sciences	7	7	593
2	Business	4	4	111
3	Education	3	3	121
4	Language Studies	2	2	112
5	Engineering	1	1	32

Eva M. Hyatt

Publications

1.8K

Citations

H-Index

Page 1

	Year	Citations
Understanding dog–human companionship Michael J. Dotson, Eva M. Hyatt Journal of Business Research Dog–human CompanionshipBehavioral SciencesVeterinary Behavioral MedicineWorking DogSocial Behavior	2007	264
Major influence factors in children's consumer socialization Michael J. Dotson, Eva M. Hyatt Journal of Consumer Marketing Consumer StudyConsumer ResearchSocial InfluenceConsumer Socialization LiteratureManagement	2005	227
The Effects of Food Color on Perceived Flavor Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr The Journal of Marketing Theory and Practice	2000	224
Measuring consumer response to food products Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr Food Quality and Preference Food ChoiceCustomer SatisfactionFood MarketingManagementConsumer Research	2002	145
A Critical Appraisal of Demand Artifacts in Consumer Research Terence A. Shimp, Eva M. Hyatt, David J. Snyder Journal of Consumer Research	1991	127
Religious Symbols as Peripheral Cues in Advertising Michael J. Dotson, Eva M. Hyatt Journal of Business Research MarketingReligious SymbolsChristian SymbolismReligious SymbolManagement	2000	91
A comparison of parents' and children's knowledge of brands and advertising slogans in the United States: implications for consumer socialization Michael J. Dotson, Eva M. Hyatt Journal of Marketing Communications Digital MarketingConsumer StudyTargeted AdvertisingConsumer ResearchBrand Strategy	2000	80
Placing Food Color Experimentation into a Valid Consumer Context Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr Journal of Food Products Marketing Food ChoiceNutritionFood AcceptabilityFood MarketingBehavioral Sciences	2001	76
Dimensions of the dog–human relationship: A segmentation approach Ünal Ö. Boya, Michael J. Dotson, Eva M. Hyatt Journal of Targeting Measurement and Analysis for Marketing Working DogSocial BehaviorHuman-animal InteractionCompanion AnimalVeterinary Science	2012	62
A comparison of dog food choice criteria across dog owner segments: an exploratory study Ünal Ö. Boya, Michael J. Dotson, Eva M. Hyatt International Journal of Consumer Studies Food ChoiceNutritionExploratory StudyFood MarketingVeterinary Behavioral Medicine	2014	58

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