Concepedia

Eva M. Hyatt

EM

27

Publications

1.8K

Citations

21

H-Index

1991

Active since

Affiliations

Appalachian State University(Current)

Walker (United States)

Elon University

University of Auckland

University of North Carolina at Chapel Hill

Eva M. Hyatt is an author at Appalachian State University specializing in marketing, management, and consumer research.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorHealthSocial SciencesAdvertisingFood ChoiceFood MarketingBehavioral Science

Publications per year

1991–2021

27

Publications

27

Understanding dog–human companionship

Michael J. Dotson, Eva M. Hyatt · Journal of Business Research · 2007 · 264 citations · Full text

Dog–human Companionship, Behavioral Sciences, Veterinary Behavioral Medicine +13

Major influence factors in children's consumer socialization

Michael J. Dotson, Eva M. Hyatt · Journal of Consumer Marketing · 2005 · 227 citations

Consumer Study, Consumer Research, Social Influence +17

The Effects of Food Color on Perceived Flavor

Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr · The Journal of Marketing Theory and Practice · 2000 · 224 citations

Measuring consumer response to food products

Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr · Food Quality and Preference · 2002 · 145 citations

Food Choice, Customer Satisfaction, Food Marketing +8

A Critical Appraisal of Demand Artifacts in Consumer Research

Terence A. Shimp, Eva M. Hyatt, David J. Snyder · Journal of Consumer Research · 1991 · 127 citations

Rows per page

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