Concepedia

Richard G. Starr

RG

13

Publications

663

Citations

12

H-Index

1994

Active since

Affiliations

University of Auckland(Current)

Appalachian State University

Richard G. Starr is an author at University of Auckland specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionHospitalityBrand EquityCommunicationBrand StrategyBrand Awareness

Publications per year

1994–2022

13

Publications

13

The Effects of Food Color on Perceived Flavor

Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr · The Journal of Marketing Theory and Practice · 2000 · 224 citations

Measuring consumer response to food products

Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr · Food Quality and Preference · 2002 · 145 citations

Food Choice, Customer Satisfaction, Food Marketing +8

Placing Food Color Experimentation into a Valid Consumer Context

Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr · Journal of Food Products Marketing · 2001 · 76 citations

Food Choice, Nutrition, Food Acceptability +15

Coopetition with platforms: Balancing the interplay of cooperation and competition in hospitality

Varqa Shamsi Bahar, Suvi Nenonen, Richard G. Starr · Tourism Management · 2021 · 41 citations

Hospitality Marketing, Business, Management +7

Counterfeiting: conceptual issues and implications for branding

Bradley P. Evans, Richard G. Starr, Roderick J. Brodie · Journal of Product & Brand Management · 2019 · 29 citations

Brand Strategy, Consumer Research, Robust Meaning +16

Rows per page

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