Richard G. Starr - Concepedia

Author

Richard G. Starr

Also Known As

Richard G Starr, Richard G. Starr, Richard Granville Starr, Richard Granville Starr Jr, Richard Starr, Richard Starr Jr, Starr Jr, Richard

Publications

673

Citations

H-Index

Concepts

All Affiliations

University of Auckland Appalachian State University

About

Richard G. Starr is an author at University of Auckland specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	367
2	Business	6	6	141
3	Arts	2	2	39
4	Health Sciences	2	2	221
5	Engineering	1	1	24

Richard G. Starr

Publications

663

Citations

H-Index

Page 1

	Year	Citations
The Effects of Food Color on Perceived Flavor Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr The Journal of Marketing Theory and Practice	2000	224
Measuring consumer response to food products Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr Food Quality and Preference Food ChoiceCustomer SatisfactionFood MarketingManagementConsumer Research	2002	145
Placing Food Color Experimentation into a Valid Consumer Context Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr Journal of Food Products Marketing Food ChoiceNutritionFood AcceptabilityFood MarketingBehavioral Sciences	2001	76
Coopetition with platforms: Balancing the interplay of cooperation and competition in hospitality Varqa Shamsi Bahar, Suvi Nenonen, Richard G. Starr Tourism Management Hospitality MarketingBusinessManagementHospitalityCoopetition	2021	41
Counterfeiting: conceptual issues and implications for branding Bradley P. Evans, Richard G. Starr, Roderick J. Brodie Journal of Product & Brand Management Brand StrategyConsumer ResearchRobust MeaningConceptual IssuesBroader Perspective	2019	29
Peer-To-Peer Interactions in the Sharing Economy: Exploring the Role of Reciprocity within a Chinese Social Network Richard G. Starr, Andrew Qiang Zhu, Catherine Frethey‐Bentham, Australasian Marketing Journal (AMJ) Social PsychologyPeer RelationshipSocial InfluenceCommunicationPeer-to-peer Interaction	2020	25
From channel integration to platform integration: Capabilities required in hospitality Varqa Shamsi Bahar, Suvi Nenonen, Richard G. Starr Industrial Marketing Management Customer SatisfactionEngineeringChannel IntegrationDesignHospitality Marketing	2021	24
Reply to commentaries on Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr Food Quality and Preference Discourse AnalysisConversation AnalysisArgumentation AnalysisSocial Criticism	2002	23
Certification and authentication of brand value propositions Richard G. Starr, Roderick J. Brodie Journal of Brand Management Brand EquityTrademarkBrand Value PropositionsManagementBusiness	2016	18
On the same boat but singing a different tune: Coopetition between hotels and platforms close to customers Varqa Shamsi Bahar, Suvi Nenonen, Richard G. Starr Industrial Marketing Management Customer SatisfactionTourism ManagementClose Customer ProximityHospitalityPhysical Hotels	2022	18

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