Varqa Shamsi Bahar

Coopetition with platforms: Balancing the interplay of cooperation and competition in hospitality

Varqa Shamsi Bahar, Suvi Nenonen, Richard G. Starr · Tourism Management · 2021 · 42 citations · Full text

Management, Hospitality Management, Strategic Management +8

From channel integration to platform integration: Capabilities required in hospitality

Varqa Shamsi Bahar, Suvi Nenonen, Richard G. Starr · Industrial Marketing Management · 2021 · 26 citations · Full text

Management, Hospitality Management, Marketing +12

On the same boat but singing a different tune: Coopetition between hotels and platforms close to customers

Varqa Shamsi Bahar, Suvi Nenonen, Richard G. Starr · Industrial Marketing Management · 2022 · 20 citations · Full text

Management, Marketing, Strategic Management +13

#Fakefamous: how do influencers use disinformation to establish long-term credibility on social media?

Varqa Shamsi Bahar, Mahmudul Hasan · Information Technology and People · 2024 · 14 citations · Full text

Social Sciences, Communication, Social Psychology +15