Concepedia

Caroline Wiertz

CW

Statistics

Publications

20

Citations

3.5K

H-Index

19

Active since

2002

Affiliations

City, University of London(Current)

Maastricht University

University of Münster

London Business School

Rice University

Caroline Wiertz is an author at City, University of London specializing in management, marketing, and interactive marketing.

Top concepts

ManagementMarketingConsumer ResearchInteractive MarketingSocial MediaDigital MarketingArtsCommunicationBusinessCustomer Satisfaction

Publications per year

2002–2021

20

Publications

20

Managing Brands in the Social Media Environment

Sonja Gensler, Franziska Völckner, Yuping Liu–Thompkins et al. · Journal of Interactive Marketing · 2013 · 863 citations

Social Capital Production in a Virtual P3 Community

Charla Mathwick, Caroline Wiertz, Ko de Ruyter · Journal of Consumer Research · 2008 · 614 citations

Beyond the Call of Duty: Why Customers Contribute to Firm-hosted Commercial Online Communities

Caroline Wiertz, Ko de Ruyter · Organization Studies · 2007 · 576 citations

Customer Satisfaction, Digital Marketing, Consumer Research +21

Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

Thorsten Hennig‐Thurau, Caroline Wiertz, Fabian Feldhaus · Journal of the Academy of Marketing Science · 2014 · 396 citations

Viral Marketing, Social Media, Social Medium Monitoring +13

Communal Service Delivery

Utpal M. Dholakia, Vera Blažević, Caroline Wiertz et al. · Journal of Service Research · 2009 · 235 citations

Customer Experience, Customer Satisfaction, Business-to-business Research +20

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