Concepedia
Statistics
Publications
7
Citations
3.7K
H-Index
Active since
2006
Affiliations
University of Missouri(Current)
Georgia Institute of Technology
Georgia Gwinnett College
Gwinnett College
Ashutosh Patil is an author at University of Missouri specializing in marketing, business, and marketing management.
Publications per year
2006–2022
Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research
Naresh K. Malhotra, Sung S. Kim, Ashutosh Patil · Management Science · 2006 · 3.2K citations
Business, Information Systems, Management Information Systems +12
Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It
Naresh K. Malhotra, Tracey King Schaller, Ashutosh Patil · Journal of Advertising · 2016 · 298 citations
Business, Marketing, Marketing Management +8
Alternative Techniques for Assessing Common Method Variance
Tracey King Schaller, Ashutosh Patil, Naresh K. Malhotra · Organizational Research Methods · 2014 · 103 citations
Public Health, Behavioral Sciences, Psychology +9
Multichannel Strategies for Managing the Profitability of Business-to-Business Customers
Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer et al. · Journal of Marketing Research · 2019 · 51 citations
Business, Marketing, Strategic Management +16
How Do Specialized Personal Incentives Enhance Sales Performance? The Benefits of Steady Sales Growth
Ashutosh Patil, Niladri Syam · Journal of Marketing · 2017 · 19 citations
Management, Business Economics, Marketing +15
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