Concepedia
Statistics
Publications
6
Citations
491
H-Index
Active since
2014
Affiliations
Gwinnett College(Current)
Georgia Gwinnett College
Georgia Institute of Technology
University of Missouri
Tracey King Schaller is an author at Gwinnett College specializing in marketing, theory of planned behavior, and public health.
Publications per year
2014–2019
Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It
Naresh K. Malhotra, Tracey King Schaller, Ashutosh Patil · Journal of Advertising · 2016 · 298 citations
Business, Marketing, Marketing Management +8
Alternative Techniques for Assessing Common Method Variance
Tracey King Schaller, Ashutosh Patil, Naresh K. Malhotra · Organizational Research Methods · 2014 · 103 citations
Public Health, Behavioral Sciences, Psychology +9
Operating in a Constricted Space: Policy Actor Perceptions of Targeting to Address U.S. Health Disparities
Sonya A. Grier, Tracey King Schaller · Journal of Public Policy & Marketing · 2019 · 34 citations
Public Affairs, Health Policy, Public Policy +12
The role of mindfulness in entrepreneurial market analysis
Jason M. Gordon, Tracey King Schaller · Journal of Research in Marketing and Entrepreneurship · 2014 · 24 citations
Business, Entrepreneurship, Marketing +15
Affective and Cognitive Components of Attitudes in High‐Stakes Decisions: An Application of the Theory of Planned Behavior to Hormone Replacement Therapy Use
Tracey King Schaller, Naresh K. Malhotra · Psychology and Marketing · 2015 · 19 citations
Public Health, Health Behavior, Psychology +13
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