Concepedia

Andrew T. Crecelius

AT

Statistics

Publications

7

Citations

239

H-Index

7

Active since

2017

Affiliations

Cornell University(Current)

University of Missouri

University of Alabama at Birmingham

Iowa State University

University of Georgia

Andrew T. Crecelius is an author at Cornell University specializing in marketing, marketing strategy, and marketing management.

Publications per year

2017–2022

7

Publications

7

Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer et al. · Journal of Marketing Research · 2019 · 51 citations

Business, Marketing, Strategic Management +16

Effects of channel members’ customer-centric structures on supplier performance

Andrew T. Crecelius, Justin M. Lawrence, Ju-Yeon Lee et al. · Journal of the Academy of Marketing Science · 2018 · 40 citations

Management, Operations Management, Supply Chain Management +16

The “first principles” of marketing strategy

Robert W. Palmatier, Andrew T. Crecelius · AMS Review · 2019 · 37 citations

Business, Marketing, Marketing Management +7

Salesperson Dual Agency in Price Negotiations

Justin M. Lawrence, Lisa K. Scheer, Andrew T. Crecelius et al. · Journal of Marketing · 2020 · 33 citations

Management, Marketing, Marketing Management +15

Exploring booth design as a determinant of trade show success

Peter Bloch, Srinath Gopalakrishna, Andrew T. Crecelius et al. · Journal of Business-to-Business Marketing · 2017 · 32 citations

Business, Marketing, Marketing Management +17

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