Ju-Yeon Lee

Effect of Customer-Centric Structure on Long-Term Financial Performance

Ju-Yeon Lee, Shrihari Sridhar, Conor M. Henderson et al. · Marketing Science · 2014 · 112 citations

Customer Satisfaction, Firm Performance, Brand Strategy +18

Structural marketing: using organizational structure to achieve marketing objectives

Ju-Yeon Lee, Irina V. Kozlenkova, Robert W. Palmatier · Journal of the Academy of Marketing Science · 2014 · 93 citations

Customer Satisfaction, Organisational Structure Evaluation, Organizational Structure +7

Sharing economy: International marketing strategies

Irina V. Kozlenkova, Ju-Yeon Lee, Diandian Xiang et al. · Journal of International Business Studies · 2021 · 87 citations

International Management, International Business Strategy, International Business +9

The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues

Ju-Yeon Lee, Eric Fang, Jisu J. Kim et al. · Journal of Retailing · 2018 · 67 citations

Online Customer Behavior, Advertising, Interactive Marketing +9

Uncle Sam Rising: Performance Implications of Business-to-Government Relationships

Brett W. Josephson, Ju-Yeon Lee, Babu John Mariadoss et al. · Journal of Marketing · 2018 · 62 citations · Full text

Business-to-business Research, Organizational Economics, Multimethod Approaches +16