Concepedia

Diandian Xiang

DX

Statistics

Publications

6

Citations

696

H-Index

6

Active since

2018

Affiliations

University of International Business and Economics(Current)

Zhongnan University of Economics and Law

Diandian Xiang is an author at University of International Business and Economics specializing in marketing, sharing economy, and marketing strategy.

Publications per year

2018–2024

6

Publications

6

Unraveling customer sustainable consumption behaviors in sharing economy: A socio-economic approach based on social exchange theory

Yonggui Wang, Diandian Xiang, Zhiyong Yang · Journal of Cleaner Production · 2018 · 243 citations

Social Sciences, Marketing, Sociology +16

The double-edged effects of perceived knowledge hiding: empirical evidence from the sales context

Yonggui Wang, Myat Su Han, Diandian Xiang et al. · Journal of Knowledge Management · 2018 · 173 citations

Management, Organization Studies, Organizational Behavior +14

Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions

Diandian Xiang, Leinan Zhang, Qiuyan Tao et al. · Journal of the Academy of Marketing Science · 2019 · 140 citations

Social Sciences, Communication, Strategy +15

Sharing economy: International marketing strategies

Irina V. Kozlenkova, Ju-Yeon Lee, Diandian Xiang et al. · Journal of International Business Studies · 2021 · 89 citations

Business, Marketing, Marketing Management +12

Prosumer-to-customer exchange in the sharing economy: Evidence from the P2P accommodation context

Diandian Xiang, Guanzhe Jiao, Bin Sun et al. · Journal of Business Research · 2022 · 37 citations · Full text

Business, Economics, Marketing +14

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