Concepedia

Diandian Xiang

DX

Statistics

Publications

5

Citations

660

H-Index

5

Active since

2018

Affiliations

University of International Business and Economics(Current)

Zhongnan University of Economics and Law

Diandian Xiang is an author at University of International Business and Economics specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsSharing EconomySocial InfluenceCustomer SatisfactionInteractive MarketingMotivation

Publications per year

2018–2022

5

Publications

5

Unraveling customer sustainable consumption behaviors in sharing economy: A socio-economic approach based on social exchange theory

Yonggui Wang, Diandian Xiang, Zhiyong Yang · Journal of Cleaner Production · 2018 · 238 citations

Economics, Sustainable Consumption, Management +8

The double-edged effects of perceived knowledge hiding: empirical evidence from the sales context

Yonggui Wang, Myat Su Han, Diandian Xiang et al. · Journal of Knowledge Management · 2018 · 168 citations

Customer Satisfaction, Consumer Research, Social Influence +24

Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions

Diandian Xiang, Leinan Zhang, Qiuyan Tao et al. · Journal of the Academy of Marketing Science · 2019 · 131 citations

Behavioral Decision Making, Consumer Engagement, Management +13

Sharing economy: International marketing strategies

Irina V. Kozlenkova, Ju-Yeon Lee, Diandian Xiang et al. · Journal of International Business Studies · 2021 · 87 citations

International Management, International Business Strategy, International Business +9

Prosumer-to-customer exchange in the sharing economy: Evidence from the P2P accommodation context

Diandian Xiang, Guanzhe Jiao, Bin Sun et al. · Journal of Business Research · 2022 · 36 citations · Full text

Customer Experience, Customer Satisfaction, Economics +11

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