Concepedia

Zhiyong Yang

ZY

49

Publications

2.3K

Citations

28

H-Index

2004

Active since

Affiliations

The University of Texas at Arlington(Current)

University of North Carolina at Greensboro

Concordia University

Miami University

University of Calgary

Zhiyong Yang is an author at The University of Texas at Arlington specializing in management, consumer research, and marketing.

Top concepts

ManagementConsumer ResearchMarketingBusinessConsumer BehaviorBehavioral ScienceSocial SciencesSocial InfluenceBehavioral Decision MakingArts

Publications per year

2004–2024

49

Publications

49

Unraveling customer sustainable consumption behaviors in sharing economy: A socio-economic approach based on social exchange theory

Yonggui Wang, Diandian Xiang, Zhiyong Yang · Journal of Cleaner Production · 2018 · 238 citations

Economics, Sustainable Consumption, Management +8

Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

Zhenfeng Ma, Zhiyong Yang, Mehdi Mourali · Journal of Marketing · 2013 · 160 citations

Consumer-driven Product Development, Customer Satisfaction, User Perception +14

How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance

Zhiyong Yang, Sijie Sun, Ashok K. Lalwani et al. · Journal of Marketing · 2019 · 145 citations · Full text

Local–global Identity, Economics, Consumer Decision Making +15

The impact of moral identity on consumers’ green consumption tendency: The role of perceived responsibility for environmental damage

Bo Wu, Zhiyong Yang · Journal of Environmental Psychology · 2018 · 140 citations

Green Consumption Tendency, Behavioral Sciences, Green Marketing +13

The effect of uncertainty avoidance and social trust on supply chain collaboration

Wen Guang Qu, Zhiyong Yang · Journal of Business Research · 2014 · 104 citations

Supplier Relationship, Organizational Communication, Supply Chain Disruption +11

Rows per page

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