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The impact of moral identity on consumers’ green consumption tendency: The role of perceived responsibility for environmental damage

Green Consumption TendencyBehavioral SciencesGreen MarketingMoral IdentityEnvironmental BehaviorPerceived ResponsibilitySustainable DevelopmentConsumer ResearchManagementConsumer BehaviorGreen Decision-makingPro-environmental BehaviorMarketingEnvironmental EthicsMoral PsychologySocial Responsibility