Zhenfeng Ma

Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

Zhenfeng Ma, Zhiyong Yang, Mehdi Mourali · Journal of Marketing · 2013 · 165 citations

Management, Innovation Management, Marketing +17

Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

Zhenfeng Ma, Tripat Gill, Ying Jiang · Journal of Marketing Research · 2015 · 98 citations

Management, Innovation Management, Marketing +17

Process and Outcome Interdependency in Frontline Service Encounters

Zhenfeng Ma, Laurette Dubé · Journal of Marketing · 2011 · 87 citations

Business, Marketing, Marketing Management +14

More Than Just not Being Alone: The Number, Nature, and Complementarity of Meal-Time Social Interactions Influence Food Intake in Hospitalized Elderly Patients

Catherine Paquet, Danielle St‐Arnaud‐McKenzie, Zhenfeng Ma et al. · The Gerontologist · 2008 · 69 citations · Full text

Social Sciences, Nutrition, Psychology +14

A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions

Demetrios Vakratsas, Zhenfeng Ma · Journal of Advertising Research · 2005 · 43 citations

Business, Marketing, Strategic Management +17