Concepedia

Laurette Dubé

LD

123

Publications

9.5K

Citations

50

H-Index

1991

Active since

Affiliations

McGill University(Current)

Université de Montréal

University of South Australia

Douglas Mental Health University Institute

University of Toronto

Laurette Dubé is an author at McGill University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingBusinessSocial SciencesConsumer ResearchPsychologyPublic HealthCustomer SatisfactionBehavioral ScienceConsumer Behavior

Publications per year

1991–2024

123

Publications

123

Foreign Branding and Its Effects on Product Perceptions and Attitudes

France Leclerc, Bernd H. Schmitt, Laurette Dubé · Journal of Marketing Research · 1994 · 545 citations

Waiting Time and Decision Making: Is Time like Money?

France Leclerc, Bernd H. Schmitt, Laurette Dubé · Journal of Consumer Research · 1995 · 533 citations

Behavioral Decision Making, Choice Theory, Consumer Research +17

The impact of music on consumers' reactions to waiting for services

Michael K. Hul, Laurette Dubé, Jean‐Charles Chebat · Journal of Retailing · 1997 · 467 citations

Music, Customer Satisfaction, Service Research +8

Foreign Branding and Its Effects on Product Perceptions and Attitudes

France Leclerc, Bernd H. Schmitt, Laurette Dubé · Journal of Marketing Research · 1994 · 296 citations

Foreign Branding, International Marketing, Brand Strategy +23

Ensuring greater satisfaction by engineering salesperson response to customer emotions

Kalyani Menon, Laurette Dubé · Journal of Retailing · 2000 · 289 citations

Marketing, Customer Satisfaction, Customer Experience +12

Rows per page

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