Concepedia
Statistics
Publications
123
Citations
9.5K
H-Index
50
Active since
1991
Affiliations
McGill University(Current)
Université de Montréal
University of South Australia
Douglas Mental Health University Institute
University of Toronto
Laurette Dubé is an author at McGill University specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingBusinessSocial SciencesConsumer ResearchPsychologyPublic HealthCustomer SatisfactionBehavioral ScienceConsumer Behavior
Publications per year
1991–2024
Foreign Branding and Its Effects on Product Perceptions and Attitudes
France Leclerc, Bernd H. Schmitt, Laurette Dubé · Journal of Marketing Research · 1994 · 545 citations
Waiting Time and Decision Making: Is Time like Money?
France Leclerc, Bernd H. Schmitt, Laurette Dubé · Journal of Consumer Research · 1995 · 533 citations
Behavioral Decision Making, Choice Theory, Consumer Research +17
The impact of music on consumers' reactions to waiting for services
Michael K. Hul, Laurette Dubé, Jean‐Charles Chebat · Journal of Retailing · 1997 · 467 citations
Music, Customer Satisfaction, Service Research +8
France Leclerc, Bernd H. Schmitt, Laurette Dubé · Journal of Marketing Research · 1994 · 296 citations
Foreign Branding, International Marketing, Brand Strategy +23
Ensuring greater satisfaction by engineering salesperson response to customer emotions
Kalyani Menon, Laurette Dubé · Journal of Retailing · 2000 · 289 citations
Marketing, Customer Satisfaction, Customer Experience +12
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