Concepedia

France Leclerc

FL

13

Publications

2.3K

Citations

12

H-Index

1988

Active since

Affiliations

Massachusetts Institute of Technology(Current)

University of Chicago

Columbia University

Cornell University

Université de Montréal

France Leclerc is an author at Massachusetts Institute of Technology specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessSocial SciencesConsumer BehaviorBehavioral ScienceCustomer SatisfactionConsumer Decision MakingBehavioral Decision Making

Publications per year

1988–2005

13

Publications

13

Foreign Branding and Its Effects on Product Perceptions and Attitudes

France Leclerc, Bernd H. Schmitt, Laurette Dubé · Journal of Marketing Research · 1994 · 545 citations

Waiting Time and Decision Making: Is Time like Money?

France Leclerc, Bernd H. Schmitt, Laurette Dubé · Journal of Consumer Research · 1995 · 533 citations

Behavioral Decision Making, Choice Theory, Consumer Research +17

An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables

J. Edward Russo, France Leclerc · Journal of Consumer Research · 1994 · 369 citations

Foreign Branding and Its Effects on Product Perceptions and Attitudes

France Leclerc, Bernd H. Schmitt, Laurette Dubé · Journal of Marketing Research · 1994 · 296 citations

Foreign Branding, International Marketing, Brand Strategy +23

Intrusions into waiting lines: Does the queue constitute a social system?

Bernd H. Schmitt, Laurette Dubé, France Leclerc · Journal of Personality and Social Psychology · 1992 · 117 citations

Customer Satisfaction, Behavioral Decision Making, Social Process +24

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