Ying Jiang

Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

Zhenfeng Ma, Tripat Gill, Ying Jiang · Journal of Marketing Research · 2015 · 98 citations

Management, Innovation Management, Marketing +17

The asymmetric influence of cognitive and affective country image on rational and experiential purchases

Dongjin Li, Cheng Lu Wang, Ying Jiang et al. · European Journal of Marketing · 2014 · 71 citations

Business, Marketing, Marketing Management +16

The influence of money attitudes on young Chinese consumers' compulsive buying

Dongjin Li, Ying Jiang, Shenghui An et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2009 · 68 citations

Business, Marketing, Marketing Management +10

The effect of food toppings on calorie estimation and consumption

Ying Jiang, Jing Lei · Journal of Consumer Psychology · 2013 · 42 citations

Agriculture, Nutrition, Nutritional Sciences +14

A preliminary study of Hello Barbie in Brazil and Argentina

Marcelo Fantinato, Patrick C. K. Hung, Ying Jiang et al. · Sustainable Cities and Society · 2018 · 21 citations · Full text

Social Sciences, Anthropology, Culture +2