Dongjin Li

Country image, product image and consumer purchase intention: Evidence from an emerging economy

Cheng Lu Wang, Dongjin Li, Bradley R. Barnes et al. · International Business Review · 2012 · 320 citations

Marketing, Economics, Consumer Culture +11

How WeChat can retain users: Roles of network externalities, social interaction ties, and perceived values in building continuance intention

Chubing Zhang, Yina Li, Bo Wu et al. · Computers in Human Behavior · 2016 · 278 citations

Customer Satisfaction, Social Influence, Communication +16

The asymmetric influence of cognitive and affective country image on rational and experiential purchases

Dongjin Li, Cheng Lu Wang, Ying Jiang et al. · European Journal of Marketing · 2014 · 71 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +26

The influence of money attitudes on young Chinese consumers' compulsive buying

Dongjin Li, Ying Jiang, Shenghui An et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2009 · 67 citations

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +22

Radar Signal Modulation Recognition Based on Deep Joint Learning

Dongjin Li, Ruijuan Yang, Xiao‐Bai Li et al. · IEEE Access · 2020 · 44 citations · Full text

Convolutional Neural Network, Engineering, Machine Learning +20