Concepedia
Statistics
Publications
61
Citations
6.3K
H-Index
40
Active since
1996
Affiliations
University of New Haven(Current)
Hong Kong Baptist University
Massey University
Guizhou University of Finance and Economics
Wuhan University
Cheng Lu Wang is an author at University of New Haven specializing in marketing, business, and marketing management.
Publications per year
1996–2024
New frontiers and future directions in interactive marketing: Inaugural Editorial
Cheng Lu Wang · Journal of Research in Interactive Marketing · 2021 · 498 citations · Full text
Business, Marketing, Marketing Management +12
Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects
Cheng Lu Wang, Zhen Xiong Chen · Journal of Consumer Marketing · 2004 · 497 citations
Business, Marketing, Social Psychology +16
Guanxi vs. relationship marketing: Exploring underlying differences
Cheng Lu Wang · Industrial Marketing Management · 2005 · 434 citations
Business, Marketing, Marketing Management +10
Country image, product image and consumer purchase intention: Evidence from an emerging economy
Cheng Lu Wang, Dongjin Li, Bradley R. Barnes et al. · International Business Review · 2012 · 327 citations
Business, Marketing, Marketing Management +16
Online Shopper Behavior: Influences of Online Shopping Decision
Chayapa Katawetawaraks, Cheng Lu Wang · Asian Journal of Business Research · 2011 · 300 citations · Full text
Business, Marketing, Marketing Management +13
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