Asian Journal of Business Research · 2011 · 300 citations · 20 references
BusinessMarketingMarketing ManagementConsumer BehaviorE-commerce RetailingRetail MarketingConsumer Decision-makingE-commerce ManagementE-commerce MarketingOnline Consumer BehaviorOnline Retail PlatformsRetail Consumer BehaviorE-commerce Shopping BehaviorOnline Shopping MotivationShopper Decision MakingShopper Marketing
Recent research has shown an interest in investigating consumer motivations that affect the online shopping behavior. It is yet to understand what factors influence online shopping decision process. The objective of this study is to provide an overview of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate online customers to decide or not to decide to buy online. It is found that marketing communication process differs between offline and online consumer decision. Managerial implications are developed for online stores to improve their website.
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Hedonic and utilitarian motivations for online retail shopping behavior
Terry L. Childers, Christopher L. Carr, Joann Peck et al. · Journal of Retailing · 2001 · 3.2K citations
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Ralph L. Keeney · Management Science · 1999 · 812 citations
Business, Information Systems, Management Information Systems +12
Consumer purchasing on the Internet:
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