Publication | Closed Access
Hedonic and utilitarian motivations for online retail shopping behavior
3.1K
Citations
60
References
2001
Year
Customer SatisfactionOnline Customer BehaviorBehavioral SciencesBehavioral Decision MakingUtilitarian MotivationsCompulsive ShoppingInteractive MarketingMotivationConsumer ResearchManagementConsumer BehaviorMarketingBuying Behavior
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