Stephen J. Carson

Hedonic and utilitarian motivations for online retail shopping behavior

Terry L. Childers, Christopher L. Carr, Joann Peck et al. · Journal of Retailing · 2001 · 3.2K citations

Business, Marketing, Retail Management +14

Uncertainty, Opportunism, and Governance: The Effects of Volatility and Ambiguity on Formal and Relational Contracting

Stephen J. Carson, Anoop Madhok, Tao Wu · Academy of Management Journal · 2006 · 743 citations

Business, Corporate Governance, Strategic Management +16

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?

Nga Ho-Dac, Stephen J. Carson, William L. Moore · Journal of Marketing · 2013 · 497 citations

Business, Marketing, Marketing Management +11

Information Processing Moderators of the Effectiveness of Trust-Based Governance in Interfirm R&D Collaboration

Stephen J. Carson, Anoop Madhok, Rohit Varman et al. · Organization Science · 2003 · 233 citations

Management, Organization Studies, Organizational Behavior +13

When to Give Up Control of Outsourced New Product Development

Stephen J. Carson · Journal of Marketing · 2006 · 168 citations

Management, Operations Management, Supply Chain Management +15