Concepedia

William L. Moore

WL

Statistics

Publications

47

Citations

3.6K

H-Index

32

Active since

1979

Affiliations

University of Utah(Current)

Columbia University

Southern Methodist University

William L. Moore is an author at University of Utah specializing in business, marketing, and discrete choice models.

Publications per year

1979–2014

47

Publications

47

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?

Nga Ho-Dac, Stephen J. Carson, William L. Moore · Journal of Marketing · 2013 · 497 citations

Business, Marketing, Marketing Management +11

Individual Differences in Search Behavior for a Nondurable

William L. Moore, Donald R. Lehmann · Journal of Consumer Research · 1980 · 322 citations

Social Sciences, Behavioral Sciences, Psychology +10

Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations

Morris B. Holbrook, William L. Moore · Journal of Consumer Research · 1981 · 269 citations

Social Sciences, Marketing, Psychology +14

Levels of Aggregation in Conjoint Analysis: An Empirical Comparison

William L. Moore · Journal of Marketing Research · 1980 · 177 citations

Business, Decision Sciences, Psychometrics +8

The no-choice option and dual response choice designs

Jeff D. Brazell, Christopher G. Diener, Ekaterina V. Karniouchina et al. · Marketing Letters · 2006 · 172 citations

Business, Decision Sciences, Decision Theory +13

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