Concepedia
Statistics
Publications
47
Citations
3.6K
H-Index
32
Active since
1979
Affiliations
University of Utah(Current)
Columbia University
Southern Methodist University
William L. Moore is an author at University of Utah specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchBehavioral Decision MakingStatisticsBehavioral EconomicsEconomicsDecision TheoryDecision Science
Publications per year
1979–2014
The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?
Nga Ho-Dac, Stephen J. Carson, William L. Moore · Journal of Marketing · 2013 · 493 citations
Customer Satisfaction, Online Customer Behavior, Customer Review +14
Individual Differences in Search Behavior for a Nondurable
William L. Moore, Donald R. Lehmann · Journal of Consumer Research · 1980 · 320 citations
Search Behavior, Behavioral Decision Making, Individual Differences +16
Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations
Morris B. Holbrook, William L. Moore · Journal of Consumer Research · 1981 · 268 citations
Behavioral Decision Making, Consumer Study, Consumer Research +25
Levels of Aggregation in Conjoint Analysis: An Empirical Comparison
William L. Moore · Journal of Marketing Research · 1980 · 176 citations
Engineering, Data Aggregation, Combinatorial Data Analysis +17
The no-choice option and dual response choice designs
Jeff D. Brazell, Christopher G. Diener, Ekaterina V. Karniouchina et al. · Marketing Letters · 2006 · 170 citations
Cognitive Science, Choice Model, Behavioral Decision Making +9
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