Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations

Abstract

Journal Article Feature Interactions in Consumer Judgments of Verbal Versus Pictorial Presentations Get access Morris B. Holbrook, Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar William L. Moore William L. Moore Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 1, June 1981, Pages 103–113, https://doi.org/10.1086/208846 Published: 01 June 1981 Article history Received: 01 April 1980 Revision received: 01 December 1980 Published: 01 June 1981