Nga Ho-Dac

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?

Nga Ho-Dac, Stephen J. Carson, William L. Moore · Journal of Marketing · 2013 · 493 citations

Customer Satisfaction, Online Customer Behavior, Customer Review +14

The value of online user generated content in product development

Nga Ho-Dac · Journal of Business Research · 2020 · 57 citations

Consumer-driven Product Development, Online User, Interactive Marketing +9

Nature and relationship between corporate social performance and firm size: a cross-national study

Foo Nin Ho, Hui‐Ming Deanna Wang, Nga Ho-Dac et al. · Social Responsibility Journal · 2018 · 26 citations

Firm Performance, Organizational Characteristic, Organizational Economics +17

The Effects of Privacy and Data Breaches on Consumers’ Online Self-Disclosure, Protection Behavior, and Message Valence

Foo Nin Ho, Nga Ho-Dac, J. Sonia Huang · SAGE Open · 2023 · 22 citations · Full text

Facebook Users, Digital Marketing, Information Security +27

Using product development information to spur the adoption of continuous improvement products

Nga Ho-Dac, Minu Kumar, Rebecca J. Slotegraaf · Journal of the Academy of Marketing Science · 2020 · 14 citations