Minu Kumar

Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships^*

Charles H. Noble, Minu Kumar · Journal of Product Innovation Management · 2010 · 197 citations

Brand Strategy, Consumer Research, User-centered Design +22

Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?

Minu Kumar, Nitika Garg · Journal of Consumer Psychology · 2010 · 179 citations

“Yes, but this Other One Looks Better/Works Better”: How do Consumers Respond to Trade-offs Between Sustainability and Other Valued Attributes?

Michael G. Luchs, Minu Kumar · Journal of Business Ethics · 2015 · 163 citations

Economics, Consumer Decision Making, Green Marketing +13

Beyond form and function: Why do consumers value product design?

Minu Kumar, Charles H. Noble · Journal of Business Research · 2015 · 122 citations

Consumer-driven Product Development, Product Experience, Consumer Study +12

Using product design strategically to create deeper consumer connections

Charles H. Noble, Minu Kumar · Business Horizons · 2008 · 101 citations

Consumer-driven Product Development, Health Sciences, Product Experience +5