Concepedia

Minu Kumar

MK

Statistics

Publications

9

Citations

978

H-Index

9

Active since

2008

Affiliations

San Francisco State University(Current)

University of Mississippi

University of Tennessee at Knoxville

Minu Kumar is an author at San Francisco State University specializing in product design theory, product design, and marketing.

Publications per year

2008–2024

9

Publications

9

Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships<sup>*</sup>

Charles H. Noble, Minu Kumar · Journal of Product Innovation Management · 2010 · 204 citations

Arts, Design, Marketing +16

Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?

Minu Kumar, Nitika Garg · Journal of Consumer Psychology · 2010 · 184 citations

Humanities, Psychology, Social Psychology +14

“Yes, but this Other One Looks Better/Works Better”: How do Consumers Respond to Trade-offs Between Sustainability and Other Valued Attributes?

Michael G. Luchs, Minu Kumar · Journal of Business Ethics · 2015 · 170 citations · Full text

Natural Sciences, Sustainability Management, Environmental Psychology +14

Beyond form and function: Why do consumers value product design?

Minu Kumar, Charles H. Noble · Journal of Business Research · 2015 · 127 citations

Business, Design, Marketing +12

Using product design strategically to create deeper consumer connections

Charles H. Noble, Minu Kumar · Business Horizons · 2008 · 103 citations

Business, Marketing, Marketing Management +14

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