Concepedia

Nitika Garg

NG

16

Publications

1.1K

Citations

13

H-Index

2006

Active since

Affiliations

UNSW Sydney(Current)

University of Mississippi

The University of Queensland

University of Pittsburgh

EADA Business School

Nitika Garg is an author at UNSW Sydney specializing in psychology, marketing, and social sciences.

Top concepts

MarketingPsychologyManagementSocial SciencesConsumer ResearchBehavioral ScienceBehavioral Decision MakingConsumer BehaviorEmotionConsumer Decision Making

Publications per year

2006–2022

16

Publications

16

The Influence of Incidental Affect on Consumers’ Food Intake

Nitika Garg, Brian Wansink, J. Jeffrey Inman · Journal of Marketing · 2006 · 327 citations

Food Choice, Nutrition, Behavioral Sciences +15

Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?

Minu Kumar, Nitika Garg · Journal of Consumer Psychology · 2010 · 179 citations

Sadness and consumption

Nitika Garg, Jennifer S. Lerner · Journal of Consumer Psychology · 2012 · 139 citations · Full text

Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption

Rahul Govind, Jatinder Jit Singh, Nitika Garg et al. · Journal of Business Ethics · 2017 · 86 citations · Full text

Behavioral Sciences, Prosocial Behavior, Behavioral Decision Making +13

Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments

Jatinder Jit Singh, Nitika Garg, Rahul Govind et al. · Journal of Business Ethics · 2016 · 54 citations · Full text

Behavioral Decision Making, Consumer Study, Consumer Research +16

Rows per page

1–5 of 16