Jatinder Jit Singh

The role of brand experience and affective commitment in determining brand loyalty

Oriol Iglesias, Jatinder Jit Singh, Joan Manuel Batista‐Foguet · Journal of Brand Management · 2011 · 554 citations

Marketing, Management, Business +9

Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Oriol Iglesias, Stefan Marković, Mehdi Bagherzadeh et al. · Journal of Business Ethics · 2018 · 471 citations · Full text

Customer Satisfaction, Management, Business +10

Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty

Jatinder Jit Singh, Oriol Iglesias, Joan Manel Batista-Foguet · Journal of Business Ethics · 2012 · 301 citations

Brand Equity, Management, Consumer Research +11

How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality

Stefan Marković, Oriol Iglesias, Jatinder Jit Singh et al. · Journal of Business Ethics · 2015 · 281 citations

Marketing, Customer Satisfaction, Perceived Ethicality +9

Religiosity and Consumer Ethics

Scott J. Vitell, Joseph G. P. Paolillo, Jatinder Jit Singh · Journal of Business Ethics · 2005 · 260 citations

Marketing, Religiosity, Consumer Ethics +1