Concepedia

Oriol Iglesias

OI

Statistics

Publications

25

Citations

4K

H-Index

22

Active since

2008

Affiliations

Universitat Ramon Llull(Current)

Copenhagen Business School

Høyskolen Kristiania

EADA Business School

NEOMA Business School

Oriol Iglesias is an author at Universitat Ramon Llull specializing in brand management, business, and marketing management.

Publications per year

2008–2023

25

Publications

25

The role of brand experience and affective commitment in determining brand loyalty

Oriol Iglesias, Jatinder Jit Singh, Joan Manuel Batista‐Foguet · Journal of Brand Management · 2011 · 567 citations

Business, Marketing, Marketing Management +15

Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Oriol Iglesias, Stefan Marković, Mehdi Bagherzadeh et al. · Journal of Business Ethics · 2018 · 486 citations · Full text

Business, Marketing, Marketing Management +13

How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Oriol Iglesias, Stefan Marković, Josep Rialp Criado · Journal of Business Research · 2018 · 421 citations · Full text

Business, Marketing, Marketing Management +11

Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty

Jatinder Jit Singh, Oriol Iglesias, Joan Manel Batista-Foguet · Journal of Business Ethics · 2012 · 313 citations

Business, Marketing, Marketing Management +14

Building Brands Together: Emergence and Outcomes of Co-Creation

Nicholas Ind, Oriol Iglesias, Majken Schultz · California Management Review · 2013 · 288 citations

Business, Marketing, Marketing Management +13

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