Stefan Marković

Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Oriol Iglesias, Stefan Marković, Mehdi Bagherzadeh et al. · Journal of Business Ethics · 2018 · 486 citations · Full text

Business, Marketing, Marketing Management +13

How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Oriol Iglesias, Stefan Marković, Josep Rialp Criado · Journal of Business Research · 2018 · 421 citations · Full text

Business, Marketing, Marketing Management +11

How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality

Stefan Marković, Oriol Iglesias, Jatinder Jit Singh et al. · Journal of Business Ethics · 2015 · 288 citations

Business, Marketing, Marketing Management +17

Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Oriol Iglesias, Stefan Marković, Jatinder Jit Singh et al. · Journal of Business Ethics · 2017 · 225 citations

Business, Marketing, Marketing Management +17

How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation

Stefan Marković, Mehdi Bagherzadeh · Journal of Business Research · 2018 · 205 citations

Management, Innovation Management, Knowledge Management +11