Stefan Marković

Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Oriol Iglesias, Stefan Marković, Mehdi Bagherzadeh et al. · Journal of Business Ethics · 2018 · 471 citations · Full text

Customer Satisfaction, Management, Business +10

How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Oriol Iglesias, Stefan Marković, Josep Rialp Criado · Journal of Business Research · 2018 · 404 citations · Full text

Marketing, Customer Satisfaction, Customer Experience +8

How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality

Stefan Marković, Oriol Iglesias, Jatinder Jit Singh et al. · Journal of Business Ethics · 2015 · 281 citations

Marketing, Customer Satisfaction, Perceived Ethicality +9

Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Oriol Iglesias, Stefan Marković, Jatinder Jit Singh et al. · Journal of Business Ethics · 2017 · 212 citations

Marketing, Customer Satisfaction, Brand Perception +8

How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation

Stefan Marković, Mehdi Bagherzadeh · Journal of Business Research · 2018 · 200 citations

Marketing, Innovation Study, Knowledge Sharing +11