Concepedia

Nicholas Ind

NI

24

Publications

2.1K

Citations

18

H-Index

1998

Active since

Affiliations

Høyskolen Kristiania(Current)

Universitat Ramon Llull

Copenhagen Business School

Equilibrium Research

University of North Texas

Nicholas Ind is an author at Høyskolen Kristiania specializing in management, marketing, and brand development.

Top concepts

ManagementMarketingBusinessBrand AwarenessBrand DevelopmentBrand StrategyBrand ManagementBrand EquityBrandingConsumer Research

Publications per year

1998–2023

24

Publications

24

The meanings of co‐creation

Nicholas Ind, Nick Coates · European Business Review · 2013 · 397 citations

Digital Marketing, Diverse Heritage, Education +22

Building Brands Together: Emergence and Outcomes of Co-Creation

Nicholas Ind, Oriol Iglesias, Majken Schultz · California Management Review · 2013 · 284 citations

Digital Marketing, Brand Strategy, Communication +25

The organic view of the brand: A brand value co-creation model

Oriol Iglesias, Nicholas Ind, M. Díaz Alfaro · Journal of Brand Management · 2013 · 224 citations

Marketing, Management, Brand Strategy +8

Corporate brand identity co-creation in business-to-business contexts

Oriol Iglesias, Polina Landgraf, Nicholas Ind et al. · Industrial Marketing Management · 2019 · 141 citations · Full text

Marketing, Business-to-business Contexts, Brand Equity +8

Inside out: How employees build value

Nicholas Ind · Journal of Brand Management · 2003 · 130 citations

Employee Involvement, Organizational Communication, Workforce Development +7

Rows per page

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