Concepedia

Corporate brand identity co-creation in business-to-business contexts

Oriol Iglesias, Polina Landgraf, Nicholas Ind, Stefan Marković, Nikolina Koporčić

Industrial Marketing Management · 2019 · 148 citations · 73 references

Open access

Concepts

BusinessMarketingMarketing ManagementBrand ManagementBusiness-to-business MarketingMarketing StrategyBrand AssociationsBrand AwarenessBrand EquityBrand IdentityBusiness-to-business BrandingCorporate BrandingBrand Identity DevelopmentBrand Identity ManagementBusiness-to-business ModelBusiness-to-business RelationshipsBusiness-to-business Selling

References

73

Building Theories from Case Study Research

Kathleen M. Eisenhardt · Academy of Management Review · 1989 · 23.2K citations · Full text

Education, Psychology, Case Management +13

Theory Building From Cases: Opportunities And Challenges

Kathleen M. Eisenhardt, Melissa E. Graebner · Academy of Management Journal · 2007 · 16.1K citations

Management, Organization Studies, Case Finding +13

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 7.8K citations

Business, Marketing, Marketing Management +14

Fourth-Generation Evaluation

Anne Neufeld, Alan Ryan · Canadian Journal of Program Evaluation · 1988 · 6K citations

Public Affairs, Health Systems, Formative Assessment +13