Corporate brand identity co-creation in business-to-business contexts - Concepedia

Concepedia

Publication | Open Access

Corporate brand identity co-creation in business-to-business contexts

DOI Full Paper Access

141

Citations

73

References

2019

Year

Oriol Iglesias, Polina Landgraf, Nicholas Ind, Stefan Marković, Nikolina Koporčić

Industrial Marketing Management

MarketingBusiness-to-business ContextsBrand EquityManagementBrand StrategyBrand DevelopmentBusinessBrand AwarenessCorporate IdentityBrand LoyaltyBrand Management

References

	Year	Citations

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